Enthusiastic performer with 17 years of teaching experience driven to inspire students to pursue academic and personal excellence. Committed faculty member with a passion of ensuring academic integrity.
About Faculty
Dr. URVASHI SHRIVASTAVA
| Employee ID | 10101 |
| Date of Joining | 01-12-2004 |
| Nature of Association | Regular |
| Department | Management |
| Designation | PROFESSOR |
| Educational Qualification | PhD(Management) MBA (Finance & Marketing) Bachelor of Commerce |
| urvashi.shrivastava@bitdurg.ac.in | |
| Contact Number | Extension 222 Global Directory 8237 |
Areas of Interest
Finance, Marketing
Publications
|
S.No
|
Title of Research Paper |
Name of Journal |
ISSN, Pg. No. and year |
|
1 |
The Development of Performance Assessment Questionnaire: Arguing the Need for Design Thinking Performance Management System |
International Journal of Mechanical Engineering
|
ISSN – 0974-5823 Volume 7 No. 1, Jan 2022 |
|
2 |
Entrepreneurial Motivation and their Drivers: A Study of Nascent Entrepreneurs |
GIS SCIENCE JOURNAL |
ISSN-1869-9391 Pg.no 395-405 November 2021 |
|
3 |
New normal challenges for Indian banks amidst covid-19 pandemic |
Anvesak
|
ISSN No.: 0378-4568 Volume-51 Issue- 2(III) Page no.- 79-85, Oct 2021 |
|
4 |
An Ordinal Regression Analysis for Educational Attainment of Students Through MOOCs |
Vidyabharati International Interdisciplinary Research |
2319-4979 Pg.no 311-316 October 2021 |
|
5 |
Determinants of Cross Selling Through Mobile apps in Indian Banks- A Factor Analysis Approach |
Journal of University of Shanghai for Science and Technology |
ISSN-1007-6735 Pg.no 161-173 October 2021 |
|
6 |
Employees Initiatives and Cross Selling – A Comparative Study Between Public and Private Banks |
IJMTES |
ISSN-2249-7455 Volume 9(3), pp 408 - 412 March 2019 |
|
7 |
E-Commerce and Marketing of Products: A Study Done Between Selected Resident PG Students of Nehru Nagar Bhilai Chhattisgarh |
IJMTES |
ISSN-2249-7455 Volume 8(3), pp 842-851 March 2018 |
|
8 |
Cross Selling – A customer centric approach in Indian banks |
IJMTES |
ISSN-2249-7455, Vol 9 Issue 3 March 2018 |
|
9 |
Positioning of Lighting Products: A Frontier from Traditional to Modern Apporach |
IJMTES |
ISSN-2249-7455 Volume 8(3), pp 792-800 March 2018 |
|
10 |
A Study on Customer Satisfaction Towards Maruti Suzuki |
IJMTES |
ISSN-2249-7455 Volume 8(3), pp 1054-1055 March 2018 |
|
11 |
A Study on CRM on Insurance Sector |
IJMTES |
ISSN-2249-7455 Volume 8(3), pp 1157-1161 March 2018 |
|
12 |
A Contemporary Study on Key Challenges Faced by Indian Micro Finance Institutions |
IJMTES |
ISSN-2249-7455 Volume 8(3), pp 1185-1196 March 2018 |
|
13 |
Cross selling: A Tool for Customer Satisfaction |
Research Journal of Management sciences |
ISSN-2319-1171.vol.6 (8), pp 21-23 August2017 |
|
14 |
A Comprehensive Review of Impact of Various Demographic and Psychological Attributes in Investment Decision Making by Investors. |
Research Journal of Management sciences |
ISSN 2319 1171 Volume 6 issue 7 June 2017 |
|
15 |
Financial Personality of the Investors- The Architects of the Financial Market |
International Journal of Recent Scientific Research |
ISSN 0976-3031 Volume 8, Issue 6 June 2017 |
|
16 |
Impact of Micro Finance Scheme on Women- A Comprehensive Literature |
Research Journal of Management sciences |
ISSN 2319 1171 Volume 6 issue 7 June 2017 |
|
17 |
Cross Selling and its Impact on Customer Satisfaction: A Literature Review |
Abhinav International Monthly Refereed Journal of Research in Management and Technology |
ISSN-2320-0073 vol. 5, Issue 8, pp 11-22 in August 2016. |
|
18 |
Measuring the Impact of Service Quality on Customer Satisfaction- A Comparison between SBI and AXIS Bank |
International Science Community Association, Research Journal of Management sciences |
ISSN-2319-1171 vol. 5(8), pg no. 18-8 in August 2016 |
|
19 |
Emerging Trends in Corporate Restructuring |
International Science Community Association, Research Journal of Management sciences |
ISSN- 2319-1171, Volume 5(5), May 2016 |
|
20 |
Cross selling – Opportunities and challenges |
International Journal of Trends in Marketing Management |
ISSN-0976–9722 8Volume 3 issue 10 Oct 2014 |
|
21 |
A Study of Customer Satisfaction towards Service Provided by Employees of Public Banks using Servqual Model with Reference to Durg-Bhilai Region |
International Journal of Management and Social Sciences Research (IJMSSR) |
ISSN-2319-4421 Volume 2, No. 8, August 2013. |
|
22 |
Impact of Job Satisfaction on Organisational Commitment: A Study on Private Banks of Chhattisgarh. |
International Journal of Management, IT and Engineering I.J.M.I.E |
ISSN: 2249-0558 August -2012. Volume 2 issue 8 |
|
23 |
Effect of emerging trends in Retail Sector on Impulse Buying Behavior-With reference to Chhattisgarh Region. (I.J.E.M.S.), January-2012. |
International Journal of Engineering and Management Sciences |
ISSN 2229-600X. Volume.3 (2) 2012: 142 – 145 |
|
24 |
Emerging Trends in Corporate Restructuring |
International Science Community Association, Research Journal of Management sciences |
ISSN- 2319-1171 Vol.5(5), May 2016 |
|
25 |
Evaluating the Performance of Axis Bank in Terms of Capital Adequacy using Financial Indicators. |
International Journal of Management and Business Studies |
ISSN 2231-2463(Print) ISSN 2330-9519(Online) Volume 1,(3) September 2011 |
|
26 |
Analysing the Impact on Non Performing Assets of Axis Bank From 2007-2011 |
International Forum of Research Studies and Academician |
ISSN 2249-0558 Volume 1, issue 2 December 2011 |
National Conferences
|
S.NO |
Details |
|
1 |
National Conference on Contemporary Issues in Management Research Title: Internet Economy and Budget 2021-22: Some Bold Steps, Some Efforts and Problems, October 2021 |
|
2 |
National Conference on Contemporary Issues in Management Research Title: Growing Agriculture Market Economy, Impact of ICT, October 2021 |
|
3 |
National Conference on Management & Economic Challenges in India- Before, During & After the Pandemic Title: Consumer’s Preference and Attitude Towards Online Food Ordering With Special Reference to Raipur City, November 2020 |
|
4 |
National Conference on Management & Economic Challenges in India- Before, During & After the Pandemic Title: Impact of Pandemic on Sales with Reference to Medical Retail Sector (C.G), November 2020 |
FDP/ Workshop/STTP Attended
|
Name of Programme |
Duration |
Attended/ organized as a |
Organized by (Name of Institute) |
|
AICTE - Orientation training Programme for Mentors |
June 14th – 18th, 2021 |
Attended |
NITTTR |
|
FDP on Examination reforms |
March 8th -13th , 2021 |
Attended |
IQAC,BIT Durg |
|
MSME,TDC,PPDC- AGRA |
Feb 22nd - 6th March, 2021 |
Attended |
MSME-TDC,RAJKOT |
|
ATAL FDP – Design Thinking |
Dec 14th – 18th, 2020 |
Attended |
Graduate School of Management Studies |
|
BITCON 2019- National Conference
|
March 1st, 2019 |
Attended |
BIT Durg |
|
BITCON 2018- National Conference
|
Feb 15th, 2018 |
Attended |
BIT Durg |
|
BITCON 2017-National Conference
|
March 28th, 2017 |
Attended |
BIT, Durg |
|
BITCON 2016-National Conference |
Jan 28th - 29th, 2016 |
Attended |
BIT, Durg |
|
International Conference on Status of Science and Technology in CG |
Mar 19th -20th, 2015 |
Attended |
CG Council of science and technology, Raipur |
|
BITCON 2008-National Conference |
Nov 7th -8th, 2008 |
Attended |
BIT, Durg |
|
National seminar on recent trends in human resource development |
July 6th, 2009 |
Attended |
UGC |
|
FDP on Academic Excellence in Management |
June 26th -8th , 2006 13 days |
Attended |
AICTE |
|
FDP on Outcome based education: in perspective to new education policy |
6th -11th September 2021 |
Organized as Advisory Committee |
BIT, Durg |
|
National Conference on Contemporary issues in Management Research |
22-23 October 2021 |
Convener |
BIT, Durg |
|
STTP on Data Analysis using SPSS AMOS and R |
30th August to 4th September 2021 |
Attended |
AICTE Sponsored Department of Management Studies, Maharaj Vijayaram Gajapathi Raj College (MVGR), Vizianagaram |
|
AICTE-ISTE refresher program on Emerging Issues in Indian Financial System |
20th January to 25th January 2022 |
Attended |
Global Institute of Management, Bhubaneshwar |
Other Responsibilities:
|
Sl |
Co-curricular & Field basedactivities,contribution to corporate life &Management of Institution, Professional Developmental activities. |
Details |
Total period in years, months, days |
|
1 |
MSME Sponsored MDP on Contemporary Human Resource Management Practices |
Organized |
15,March – 19,March 21 5 –days |
|
2 |
Invited as Speaker for National Workshop by Department of Commerce and Management, SAI College, Bhilai |
Resource Person |
In Five Days Workshop, (Two technical sessions for 1 Day) 4,May 2021 |
|
3 |
Board of Studies Chairman, Management |
BIT Durg |
Since 2021 |
|
4 |
Board of Studies Member |
ITM University |
Since 2020 |
|
5 |
Board of Studies Member (CSVTU) |
Management |
Since 2018 |
|
6 |
BITCON 2018 (National conference) |
Organizing Secretary |
2 days |
|
7 |
BITCON 2020 (National Conference) |
Convener |
2 days |
|
8 |
BITCON 2021 (National Conference) |
Convener |
2 days |
|
9 |
Departmental Research Committee (DRC) (2015-2018 and 2020 till date)
|
Member CSVTU (ordinance 10,Doctor of Philosophy) |
|
|
10 |
Training and Placement Cell, BIT Durg |
Member |
2018-2019 |
|
11 |
Cultural Committee (BIT) (2015-2017) |
Member |
2 Years |
|
12 |
Central Committee, NBA, NAAC (2017) |
Member (Prepared Strategic Plan) |
2 Months |
|
13 |
Evaluation of M.Phil Dissertation (2017) |
Dr. C V Raman University |
NA |
|
14 |
Career opportunities for commerce graduates (Invited as expert for inauguration of Commerce Cell) (2016) |
Science College, Durg |
1 Day |
Research Guidance:
|
S.NO |
Details |
|
1 |
Minal Shah Ph.D Awarded on 8th May 2019, Title of Thesis: Cross selling and its impact on customer satisfaction- A comparative study between public and private sector Banks |
|
2 |
Shraddha RDC on 17th December 2021, Area:Finance- Asset Pricing Models |
|
3 |
Sushma Singh RDC on 17th December 2021,Area: Capital Structure |
|
4 |
P L Murlidhar RDC on 27th June 2022, Area: Work Life Balance |
|
5 |
Prerna Dwivedi RDC on 27th June 2022, Area: Training and Development |
|
6 |
Ridwana Hasan RDC on 27th June 2022, Area: Service Quality |
PARTICIPATION AS RESOURCE PERSON:
|
S.NO |
Details |
|
1 |
Expert Lecture on enhancing communication skills under Margdarshan Scheme at SSIPMT, Raipur |
|
2 |
Expert Lecture on Commerce and Management Government Science College Durg |
|
3 |
Expert Lecture onNational Workshop by Department of Commerce and Management, Sai College Bhilai |
Other Information (BOOK / BOOK CHAPTERS PUBLISHED):
|
S.No |
Title |
Details of Books |
Joint Author, if any |
|
1 |
Customer Satisfaction Tool: Cross Selling |
B P Publications, ISBN: 978-93-91882-49-5 |
Dr. Sanjay Guha, Dr. Urvashi Shrivastava |
|
2 |
Cultural Intellect Post Pandemic |
CleverFox Publications, Chennai, ISBN: 978- 93-91537-84-5 |
Dr. Daljeet Singh Wadhwa, Mrs. Shraddha Gupta |
Other Information (ACADEMIC/ R&D PROJECTS (INVOLVED / GUIDED / MENTORED) :
|
S.NO |
Details |
|
1 |
Title: Smart Ware House Agency: State planning commission, Sanctioned Order no.: 634/F2/(SS)-04, 2022 |
Other Info.
Other Responsibilities:
Chairman- Board of Studies,BIT Durg
Member Academic council
Member BOS , CSVTU, ITM University
Convenor and organising secretary for conferences
Member- Cultural committee
Member- Leterary Committee
Member DRC Committee
Felowship/Awards/Other recognitions: