Mrs. Shraddha Gupta is an Assistant Professor in the Department of Management at BIT Durg. She holds an MBA degree and brings over a decade of teaching experience to her role. Her academic interests primarily encompass Finance and Marketing, where she strives to integrate theoretical knowledge with practical applications for holistic student learning. She has contributed to academia through research papers, book chapters, and active participation in conferences, reflecting her commitment to continuous learning and scholarly engagement. With a strong dedication to mentoring and academic excellence, she plays an instrumental role in guiding and shaping the future of management students.
About Faculty
SHRADDHA GUPTA
| Employee ID | 10307 |
| Date of Joining | 01-07-2015 |
| Nature of Association | Regular |
| Department | Management |
| Designation | ASSISTANT PROFESSOR |
| Educational Qualification | Ph.D (pursuing), BIT Durg CSVTU Bhilai PGDM, MS Ramaiah Institute of Management, 2014 B. COM, St Thomas college, Bhilai, Pt Ravishankar University, 2012 |
| shraddha.gupta@bitdurg.ac.in | |
| Contact Number | Ext. 222 Global Directory 8250 |
Areas of Interest
Teaching Subjects: Managerial Communication, Management Concepts and Processes, Marketing Management, Advanced Financial Management, Corporate Finance and Valuation, Internet and Social Media Marketing, Management of Working Capital, B2B Marketing, Financial Management, Financial Markets and Services, Mergers Acquisitions and Corporate Restructuring, Digital Marketing. Lab: Business Case Analysis Lab, General Communication Lab, Research Report, Major Project, Basic Management Lab, Professional Skills Development Research: Finance
Publications
Publications
|
S.No
|
Year (Month) |
Name of Journal |
Title of Research Paper |
ISSN, Pg. No. |
Vol./Issue/Pg No. |
Indexed |
|
1 |
June 2025 |
Pesquisa Operacional |
Artificial Intelligence Adoption In The Indian BFSI Sector: An Empirical Assessment of Operational Transformation and Strategic Implications |
ISSN printed version: 0101-7438 ISSN online version: 1678-5142 |
Volume 45 |
Scopus |
|
2 |
August, 2022 |
International Journal Of food and Nutritional Sciences |
Cultural Intellect Post Pandemic |
ISSN: 2319 1775 |
Volume 11 Special Issue 3 |
Scopus |
|
3 |
2022 |
International Journal Of food and Nutritional Sciences |
Sustainable Trends in Investment in Indian Stock Market |
ISSN: 2319 1775 |
Volume 11 Special Issue 4 |
Scopus |
|
4 |
2021 |
International Journal of Early Childhood Special Education |
Capital Asset Pricing Model, Fama French Three Factor Model and Cahart Four Factor Model: A Review of Literature |
ISSN: 1308-5581 |
Volume 13 |
Scopus |
|
5 |
2021 |
Anvesak
|
New normal challenges for Indian banks amidst covid-19 pandemic |
ISSN No.: 0378-4568 |
Volume-51 Issue- 2(III) Page no.- 79-85 |
UGC care group 1 Journal |
|
6 |
2021 |
GIS Science Journal |
Entrepreneurial motivation and their drivers: A study of Nascent Entrepreneurs |
ISSN No.: 1869-9391 |
Volume-8 Issue-11 Page no.- 395-405 |
Scopus |
FDP/ STTP/ Workshop/Seminars
|
S. No
|
Year |
Duration |
Theme / Title |
Organized by (Name of Institute) |
|
1 |
2025 |
7 days |
The art of Research |
IOT Academy |
|
2 |
2025 |
10 days |
NEP 2020 Orientation & Sensitization |
UGC - Malaviya Mission Teacher Training Centre, University of Allahabad |
|
3 |
2024 |
1 Week |
Navigating To a Better World: Sustainable Development Goals and Academia |
Maharaja Agrasen University, Baddi, Himachal Pradesh |
|
4 |
2023 |
7 days |
FDP on Research Methodology |
PPG College of Arts and Science, Coimbatore |
|
5 |
2023 |
3 days |
FDP on Basics of Research |
IOT Academy |
|
6 |
2023 |
1 Day |
Webinar on DOAJ & Best Practices in Scholarly Communication |
Pinaki Techno, India |
|
7 |
2023 |
1 Day |
Industrial Visit to ABIS, Rajnandgaon |
BIT, Durg |
|
8 |
2022 |
6 Days |
STTP on Marketing Management for sustainable development |
VNS Group of Institutions, Bhopal |
|
9 |
2022 |
6 Days |
Workshop on Python Programming |
Govt, Digvijay Auto.P.G. College, Rajnandgaon , CG |
|
10 |
2022 |
6 Days |
STTP on Data Analysis using SPSS AMOS and R |
Department of Management Studies, Maharaj Vijayaram Gajapathi Raj College (MVGR), Vizianagaram |
|
11 |
2022 |
5 Days |
Atal FDP on Sustainable Business Eco-System |
NIT, Rourkela |
|
12 |
2022 |
6 Days |
AICTE-ISTE refresher program on Emerging Issues in Indian Financial System |
Global Institute of Management, Bhubaneshwar |
|
13 |
2022 |
6 Days |
UGC – Human resource development NEP Workshop |
Bhagat Phool Singh Mahila Vishwavidyalaya Khanpur Kalan, Sonipat |
|
14 |
2022 |
1 Day |
FDP on Decluttering the Clutter of Fake/ Predatory/ cloned Journals and Impact factors in Academics |
AAFT University of Media and Arts, Raipur |
|
15 |
2022 |
1 Day |
2nd BGU banker’s Conclave on Reinventing Commercial banking in the Digital Era |
Birla Global Unversity, Bhubaneshwar |
|
16 |
2021 |
1 day |
National Webinar |
Govt. V.Y.T.PG, Durg |
|
17 |
2021 |
5 DAYS |
ATAL FDP |
Malaviya National Institute of Technology, Jaipur |
|
18 |
2021 |
1 DAY |
Webinar – The Rise of Intangibles what the balance sheets don’t tell |
Mc Graw hill |
|
19 |
2021 |
5 DAYS |
Atal FDP |
B R Ambedkar National Institute Of Technology |
|
20 |
2021 |
5 DAYS |
Atal FDP |
Rajiv Gandhi Govt Polytechnic |
|
21 |
2021 |
1 DAY |
A Day Online Session |
SSTC- SSGI |
|
22 |
2021 |
1 DAY |
E-Awareness Workshop |
NPTEL |
|
23 |
2021 |
7 DAYS |
Workshop |
Oriental College of Technology, Bhopal |
|
24 |
2021 |
5 DAYS |
Atal FDP |
Institute of Business Management & Research, IPS Academy Indore |
|
25 |
2021 |
6 DAYS |
STTP |
Bhilai Institute of Technology, Durg |
|
26 |
2021 |
1 DAY |
Webinar |
Govt Shyamcharan Shukla College |
|
27 |
2021 |
5 DAYS |
Workshop |
Govt Digvijay Auto. P.G. College |
|
28 |
2020 |
1 day |
Impact of Covid -19 on Tourism industry in India |
Govt. Nehru P G College Dongargarh |
|
29 |
2020 |
1 day |
Emerging Trends in Post Covid World-Role of AI & ML |
ICFAI Business School, Banglore |
|
30 |
2020 |
1 day |
Quiz Competition |
Govt. Nehru P G College Rajnandgaon |
|
|
2020 |
1 day |
National Webinar |
Govt. Nehru P G College Rajnandgaon |
International / National Conferences
|
S.NO |
Year |
Duration |
Details (Presented Paper / Participated) |
|
1 |
2021 |
2 days |
Title of the paper: Challenges in capital market Name of the Conference: The New Normal-recent trends in business and management -2022 |
|
2 |
2024 |
2 Days |
Title of the Paper: AI Powered Financial Markets: A Study about the evolution of trading systems and risk management
Name of the Conference: The Impacts of Climate Change and Strategies for Sustainable Development in changing Business Landscape |
Certification Courses
|
S. No
|
Year (Month) |
Name of Programme |
Name of Course |
|
1 |
5 weeks, 2022 |
Coursera |
Introduction to Social Media Marketing |
|
2 |
4 weeks, 2021 |
EdX |
AWS: Getting Started with Cloud Security |
|
3 |
4 weeks, 2021 |
Edx |
Marketing Innovative Products and Services |
|
4 |
40 Hours, 2021 |
NISM |
Mutual Fund Distributor |
|
5 |
7 Weeks, 2021 |
Coursera- Yale University |
financial markets |
|
6 |
9 Weeks, 2021 |
Edx – Havard University |
Improving Your Business Through a Culture of Health |
|
7 |
4 Weeks, 2021 |
Edx – Havard University |
Shakespeare's Life and Work |
|
8 |
4 Weeks, 2021 |
Edx – AWS |
AWS: Getting Started with Cloud Security |
|
9 |
4 Weeks, 2021 |
Edx – University of Maryland |
Marketing Innovative Products and Services |
|
10 |
1 Day, 2021 |
Reinvigorating Human Capital Through Excellence in Education & Multilingualism |
ATAL |
|
11 |
1 Week, 2021 |
Workshop- Big Data Analysis and Research Publication |
STTP |
|
12 |
1 Week, 2021 |
Active Teaching Learning Process |
Orientation/ Refresher Programme |
Participation as Resource Person / Expert Lecture Delivered
|
Sr. No |
Name of Institute |
Topic |
Date |
Participation |
|
1 |
BIT, Durg |
Corporate Training Program on Leadership and Behavioral perspective for the employees of Ador Welding Ltd., Raipur |
6th – 7th February 2023 |
Trainer |
|
2 |
MelangeBox |
Lecture delivered on the topic Communication Skills for Consumer Consciousness |
6th January 2024 |
Resource Person |
|
3 |
WRIC of ICMAI |
Mock Interview and Feedback |
27th March 2025 |
Resource Person |
|
4 |
WRIC of ICMAI |
Mock Group Discussion and Feedback |
12th September 2025 |
Moderator Evaluation Panel |
Book / Book Chapters Published
|
S.No |
Title |
Details of Books |
Joint Author, if any |
|
1 |
Cultural Intellect Post Pandemic |
Opportunities in Media Industry Post Covid-19 Pandemic, CleverFox Publications |
Dr Urvashi Shrivastava Dr Daljeet Singh Wadhwa |
Other Info.
Other Responsibilities:
Felowship/Awards/Other recognitions:
Other Responsibilities Departmental
|
Sr. No. |
From |
To |
Administrative Position |
|
1 |
2024 |
Now |
Time Table |
|
2 |
2023 |
2024 |
Faculty Student Training Committee |
|
3 |
2023 |
2024 |
Departmental Library |
|
4 |
2023 |
2024 |
Literary Committee |
|
5 |
2023 |
2024 |
ERP/ Website |
|
6 |
2020 |
2023 |
Time Table Incharge |
|
7 |
2020 |
2023 |
CT TA ESE, Viva |
|
8 |
2020 |
2023 |
Website Upload |
|
9 |
2020 |
2023 |
Certification Courses – NPTEL |
|
10 |
2020 |
2023 |
Committee Member- BITCON |
|
11 |
2020 |
2021 |
Committee Member- MDP |
|
12 |
2019 |
2020 |
Accreditation & Office |
|
13 |
2019 |
2020 |
Quarterly Report |
|
14 |
2019 |
2020 |
Departmental Magazine Publishing |
Other Responsibilities Institutional
|
Sr. No. |
From |
To |
Administrative Position |
|
1 |
2021 |
2022 |
Member- Literary Committee |