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Dr. Judith Gomes Nagar

ASSISTANT PROFESSOR

judith.gomes@bitdurg.ac.in

Management academic with 16 years of teaching and research experience specializing in Marketing, Consumer Behaviour, and Business Analytics. Proven track record in research publications, curriculum innovation, faculty development, and academic leadership. Recognized for patents, copyrights, and publications in Springer, Scopus, and peer-reviewed journals. Experienced in integrating data-driven tools (R, Tableau, Power BI, and Advanced Excel) into management education.

Dr. Judith Gomes Nagar

Employee ID 10207
Date of Joining 16-01-2009
Nature of Association Regular
Department Management
Designation ASSISTANT PROFESSOR
Educational Qualification Ph.D (Management), MBA (Marketing / Finance), B.Com
E-Mail judith.gomes@bitdurg.ac.in
Contact Number Extension No. - 221, Global Directory No. 8243
Areas of Interest

Teaching Subjects: Marketing Research, Business Research Methods, Marketing Management, Consumer Behaviour, Service Marketing, Retail Marketing, Product and Brand Management, International Business Marketing, Managerial Communication, Business Law, Cyber Law & Ethics. Lab / Tutorials : Advanced Excel, Data Visualization (Tableau, Power BI, VOS Viewer), Advanced Analytics (R Studio), Data Analysis (PASW), Internships & Projects, Comprehensive Case Analysis, Professional Skills Development Workshop.

Publications

    Research & Publications

     

    Publications in Journal (In Last Five years)

    • Namrata Gain, Judith Gomes, Nidhi Raj Gupta, “Development of Framework for Determinants of Consumer Behavior by using Structural Equation Modeling", in Harnessing AI, Machine Learning, and IoT for Intelligent Business, Springer Nature Link, DOI https://doi.org/10.1007/978-3-031-67890-5_82 in 2024
    • Judith Gomes and Namrata Gain, “Relevance of Status Needs For Encouraging Customers Response: A Study From Retailer’s Perspectives”, in ShodhKosh: Journal of Visual and Performing Arts, Vol. 5 No. 6 (2024): Volume 5 Issue 6 June – 2024.
    • Judith Gomes, et. al, “Impact of Advertisement on customer buying decision with mediating effect of Attention”, Educational Administration: Theory and Practice, May 2024, 30(5), 663-669, ISSN:2148-2403.
    • J. Gomes, S. Kumar, Raunak Tamrakar and Kanchan Upadhyay, “Toxicity, Stability, Recycling, and Risk Assessments”, Carbon Nanostructures, July 2023, ISSN:2191-3005E-ISSN:2191-3013, https://doi.org/10.1007/978-3-031-36249-1_24.
    • J. Gomes, S. Kumar and A Chakraborty, “Green Hydrogen: Future Fuel?”, Indian Journal of Natural Sciences, October 2022, 13.
    • J. Gomes, S. Kumar and Dr. Sanjay Guha, “Post Covid Trends on Behavioural Finance: A Bibliometric Analysis”, Education and Society, July 2022, 46, 71-80.
    • J. Gomes, S. Sharma, S Souren, A. Chakraborty and S. Kushwaha, “Analyzing the effective healthcare management model for a COVID-19 pandemic: A negative study”, International Journal of Health Science, May 2022, 6(S3).  
    • S. Kumar, S. Guha and J. Gomes, “ Global Research Trends on Behavioural Finance during Pre and Post covid: A Review and Bibliometric Analysis”, International Journal of Special Education,Vol. 37, No. 3, 2022.
    • Judith Gomes, Abhishek Chakraborty, Sunil Kumar, Sheetal Sharma and Namrata Gain, “Measures for Development of Sustainable Tourism”, in Stochastic Modeling & Applications, Vol. 25 No. 3 (ISSN: 0972-3641, July- December, Special Issue 2021 Part - 3).
    • Judith Gomes, Sunil Kumar, Sanjay Guha and Abhishek Chakraborty, “Behavioural Finance: A Bilbliometric Analysis using Mapping Analysis Tools”, in Design Engineering (Toronto), ISSN:0011-9342 December 2021, Issue 8.

     

    Paper presented in Conferences (In Last Five years )

    • Nikita Upadhyay and Judith Gomes, “Entrepreneurship in the Digital Economy: A review on opportunities and growth prospects”, 6th international conference on Law ,Management & Social Science By Indore Institute of Law, held on 21-22 June 2024, at Indore University of Law, Indore.
    • Namrata Gain, Judith Gomes, Nidhi Raj Gupta, “Development of Framework for Determinants of Consumer Behavior by using Structural Equation Modeling", 3rd International Conference on Harnessing Strategies for Exponential and Sustainable Growth, held on 15-16 March, 2024, at Kristu Jayanti College, Banglore.
    • Prakash Kashyap and Dr Judith Gomes, “Bridging the Digital Divide in Chhattisgarh: Scope and Strategies”, IEM-UEM International Case Conference on Redefining Business Practices, 2023 (IUICC-2023), held at IEM, Kolkata on 01-02 September, 2023.                                                                                                                                                                                                                                                                           
    • Dr Judith Gomes, Dr Sanjay Guha and Sunil Kumar, “Global Research Trends on Behavioural Finance during Pre and Post covid: A Review and Bibliometric Analysis”, in International Conference STRATEGIC MANAGEMENT FORUM (SMF) 23RD ANNUAL CONVENTION Role of Strategic Management for Building and Sustaining Businesses in a Disruptive World held at IIM, Nagpur on 27-30 December 2021
    • Dr Judith Gomes, Dr Sanjay Guha and Sunil Kumar, “Behaviour Determinants of Financial decision making - A Bibliometric Review”, in International Conference, "The Role of Innovation Entrepreneurship and Management for Sustainable Development" held at O P Jindal University on 27-28 November 2021.
    • Judith Gomes and Sheetal Sharma & A. Naga Ramani, “Work Life Balance in New Normal for Academicians”, National Conference on Contemporary Issues in Management Research organized by BIT, Durg on 22-23 October 2021
    • Dr Judith Gomes and Sanskriti Pal, “Online Warriors during Covid 19”, in International Conference organized by IIM, Raipur on 27-29 December 2020.
    • Dr Judith Gomes and Sanskriti Pal, “Digital Technologies: Bridging the Gap during Pandemic”, in National Conference ‘BITCON’ held at BIT, Durg on 20th November, 2020.

     

    Book / Book Chapters Published: (In Last Five years)

    • Book on Cases on Contemporary Practices in Management, by Department of Management, ISBN-13 (15) 978-93-48091-04-8, https://books.kdpublications.in/index.php/kdp/catalog/download/482/570/4497?inline=1
    • Book on “Behavioural Perspectives”, ISBN: 978-93-91882-55-6(P)/978-93-91882-57-0(O), published by B P International in July, 2021.
    • Reliability and Validity in a Research Study (Chapter), published by KD Publications, Pune, ISBN: 978-81-947839-7-8, January, 2021

     

    Patents/Copyrights (Minimum Last Five years)

    • Sunil Kumar, Sanjay Guha, Judith Gomes, Abhishek Chakraborty and Sushma Singh, Copyright filed on 20th November 2023, on the title “IbRa Model”.
    • Judith Gomes, Sanjay Guha and Sunil Kumar, Copyright filed on 3rd January 2022, on the title “JSS Contemporary Behavioural Model”.

     

    Awards & Achievements

     

    Research Guidance:

    • Nikita Upadhyay, Supervisor, Ongoing

     

    Certification Courses (In Last Five years)

    • NPTEL – Introduction to GST, December 2024.
    • Summer Faculty Research Fellowship Programme 2024, held from 12th May to 14th July, 2024 at IIT, Delhi.
    • National Institute of Stock Market V A Certification Awarded since October  2021.
    • ARN Number holder for Mutual Fund Distributor since November 2021.

     

    Resource Person / Expert Lecture Delivered: (In Last Five years)

    • Resource Person on the topic Powerpoint (Gamma App, Canva) & PowerBI for ICMAI, Bhilai Chapter held at BIT, Durg on 21st March 2025.
    • Panel Member in PhD RDC presentation at Bhartiya Vishwavidhyalaya, Durg, held at BIT, Durg on 25th July 2024.
    • Resource Person on the title   Corporate Training Program on MS Excel, for Ador Welding Ltd on 23-24 January 2023.
    • Guest Speaker for 3 Days Workshop on “Research Orientation and Hands-on on Research Tools” from 6th to 8th June 2022 in ITM University, Raipur.
    • Internal Judge in "State Level Innovative Business Competition”, held at Bhilai Institute of Technology, Durg in 2021.
    • Guest Speaker for Intellectual Property Rights, held on 30th January, 2020 in Kalinga University, Raipur

     

     

    Editor/ Reviewer/ Editorial Member etc. : (In Last Five years)

    • Reviewer, International Journal Of Novel Research And Development, Indexed  2456-4184, IJNRD, 2024, International Journal
    • International Journal Of Current Science, Indexed, 2250-1770, RJPN (IJPublication), 2024, International Journal
    • Agricultural Reviews, UGC Indexed, Print ISSN 0253-1496; Online ISSN 0976-074, ARCC Journals, October 2024, International Journal

     

Other Info.

Other Responsibilities:

    Responsibilities (Current)

    • Departmental – Internal Assessment
    • Institutional -    Chairperson, Industry Institute Partnership Cell                                                  
    • Institutional - Member, Student Welfare and Cultural Committee
    • University – Member, Board of Studies (Management), CSVTU, Bhilai, since 2023

     



Felowship/Awards/Other recognitions:

    Membership of Professional Body/ Committees / Association (Recognitions)

    • Member, International Association of Academic Plus Corporate, for AY 2022
    • Associate Member - International Society for Development & Sustainability.  ISDS Society Japan.
    • Association of Mutual Funds in India, since November 2021.