Research Publications (In Chronological Order)

1. A paper titled “Developing Brand Name and its Strategies: An Empirical Study”, published in the Journal STRATEGY-The journal of Management Development (ISSN 0973-2977) Vol-.XII Dec-2008.pp-1-6.
2. Pandey, J.P., Guha, S. 2011. “Competence Development in Bhilai Steel Plant with Specific Reference to Environment Management”, Proceedings of the National Conference on Climate Change and Its Effect on Biodiversity, ISBN NO.81-202-8778-9, 978-81-8778-5, UGC Sponsored, BMM, Bhilai, India.
3. Pandey, J.P., Guha, S. 2011. “Competence Development in Bhilai Steel Plant with Specific Reference      to Environment Management”, Proceedings of the National Conference on Climate Change and Its Effect on Biodiversity, ISBN NO.81-202-8778-9, 978-81-8778-5, UGC Sponsored, BMM, Bhilai, India.
4. Pandey, J.P., Guha, S. 2013. “Role of Competence Development for Enhancement of Technical Skill with Specific Reference to Bhilai Steel Plant”, International Journal of Research in Computer Application & Management, Volume No. 3 (2013), Issue No. 10 (October), ISSN 2231-1009, Yamunanagar, Haryana, India.
5. Minal Shah Guha S 2013 “ A study of customer satisfaction towards service provided by employees of public sector bank using servqual model with reference to durg bhilai region”, International journal of management and social science research ,vol.2 no.8 august 2013, ISSN: 2319-4421.
6. Pandey, J.P., Guha, S. 2014. “Effectiveness of the Competence Development Programmes in Enhancing the Competence Level in Steel Industry”, International Proceedings of Economics Development and Research, Apr 04, V75. 30, ISSN: 2010-4626. International Association of Computer Science and Information Technology Press, Singapore.
7. Pandey, J.P., Guha, S. 2014. “Impact of Learning and Training Strategy at Bhilai Steel Plant to Create a Culture of Excellence”, International Journal for Management Science and Technology (IJMST), Vol. 2; Issue 1, January, 2014, ISSN: 2320-8848(O.)/2321-0362(P.), India.
8. Pandey, J.P., Guha, S. 2014. “Enhancement of Competence: An Effective Tool for Change Management”, International Journal of Advance Research in Computer Science and Management Studies, Volume 2, Issue 2, February 2014, ISSN: 2321-7782 (Online), India.
9. Pandey, J.P., Guha, S. 2014. “Changes in All Aspects of Competencies through Proper Channel of Communication: A case study of Bhilai Steel Plant”, An International Research Journal- Lab to Land, Vol.4, No.15, July-Sept. 2012, !SSN No. 0975-282X, Chhattisgarh Medico Informatics Society, Raipur, India.
10. Pandey, J.P., Guha, S. 2014. “Impact of HRD Interventions in Steel Industry with Specific Reference to Bhilai Steel Plant”, International Journal of Business & Management, Vol 2, Issue 8, August, 2014, ISSN 2321 – 8916, India.
11. Pandey, J.P., Guha, S. 2014. “The Role of Organizational Learning for Development of Managerial Competencies in Steel Industry”, International Journal of Research in Management, Issue 4, Vol. 5 (Aug.-Sep. 2014), ISSN 2249-5908, India.
12. Minal Shah Guha S 2014 “Cross Selling-Oppurtunities and Challenges”, International journal of Trends in Marketing Management, vol.3 no.10 Oct 2014, ISSN: 0976-9722.
13. Dubey, P., Bajpai, N., & Guha, S. (2016) “Mapping Customer Delight by Using a Surprise Model”. Indian Journal of Marketing, Vol. 46 No.10, pp. 22-39. doi: 10.17010/ijom/2016/v46/i10/102852 (Listed in Scopus).
14. Dubey, P., Bajpai, N., & Guha, S. (in press) “Classifying Customer Wow, Aha, and Cool  affect through Arousal: A Study on Mobile Users”. International Journal of Electronic Marketing and Retailing, 9(1), 37-58. (Listed in Scopus and ranked in Australian Business Dean Council ABDC). ISSN:1741-1025, E-ISSN:1741-1033
15. Dubey, P., Bajpai, N., Guha, S., & Kulshreshtha, K. (2020)” Entrepreneurial marketing: an analytical viewpoint on perceived quality and customer delight”. Journal of Research in Marketing and Entrepreneurship, 22(1), pp. 1-19, DOI: 10.1108/JRME-0902016-0033. ISSN:1471-5201
16.  Gomes, J., Chandra, A. K. & Guha, S., Consumer behavioural changes in grocery and food products retailing, South Asian Academic Research Journals, An International Multidisciplinary Research Journal, Vol. 5, Issue 2, Feb. 2015, ISSN:2249-7137.
17. Gomes, J., Guha, S. & Chandra, A. K., Alderfer ERG theory- An approach to meet retailers need to motivate consumers, at Asian Journal of multidisciplinary studies, Vol. 4, Issue 7, June. 2016, ISSN:2321-8819 (Online) & 2348-7186 (Print)
18. Judith Gomes, Dr Sanjay Guha and Dr. Ashok Kumar Chandra, “An Empirical study on factors affecting consumer buying behaviour”, ELK Asia Pacific Journal of Marketing and Retail Management, Vol. 9, Issue V, Oct-Nov 2017.
19. Judith Gomes, Dr Sanjay Guha and Dr Ashok Kumar Chandra, “Gender differences in buying decision for Food and Grocery products”, Research Journal of Management Science, Vol. 6, Issue 5, May 2017.
20. Judith Gomes, Dr Sanjay Guha and Dr. Ashok Kumar Chandra, “Emotional Intelligence and Job Performance: A Review”, in International Journal of Management, Technology and Engineering, Volume IX, Issue III, MARCH/2019.
21. S. Kushwaha, S.Guha, S.Singh, “Impact of Cash Reserve Ratio on Stock Market Returns,” Journal of Management & IT, 12, pp. 14-27, December, 2017.
22. S.Kushwaha, S.Guha, S.Singh, “A review on behavioural finance and investment management,” Research Journal of Management Science, 6(6), pp. 1 to 3,June, 2017
23. S.Kushwaha, S.Guha, S.Singh, “Review on behavioural factors affecting investment decisions,” Research Journal of Management Science, 6(5), pp. 1 to 8, May, 2017
24. S.Kushwaha, S.Guha, “Behavioural Finance: A Bibliometric Analysis using Mapping Analysis tools,” Design Engineering, 6(8), pp. 18023 to18041, 2021.

Paper presented in National / International Conferences/Seminar / Symposia

1. A paper titled “Brand Synthesis: The Multidimensionality of Brand Knowledge’ at All India Commerce Conference in Indore.
2. A paper titled “Globalization and Management Education In India” at ASC, RDVV, Jabalpur. 2003.
3. A paper titled “What’s with holding Managerial Creativity” in BHIMA- Magazine by L.M.A, Bhilai.
4. A paper titled “Brand Relationship Management: a new discipline of Brand       Management” published in April 2005 Management Review from NTU Singapore.
5. A paper titled “Convergence of Consumer Behaviour: A comprehensive analysis” in “International Conference on Marketing in the Age of Convergence” at I.I.M Kozhikode (Calicut) on Jan 7th’& 8th’2006.
6. A paper titled “Enhancing Competiveness thru Organization, Innovations and Creativity: some key’s” was accepted and presented on “Conference on Global Competiveness” at IIM Kozhikode (Calicut).
7. Presented a paper titled “Brand Name Classifications, its Strategies: An empirical Study” in International Research Conference on Business & Information 2010 held at University of Kelaniya, Faculty of Commerce and Management Studies, Sri Lanka on June 4th’2010.
8. A paper was presented at National Seminar organized by UGC Regional Office Bhopal  at Dig Vijay College, Rajnandgaon (C.G.) from Oct 3rd to 5th 2001, Title: ‘Agricultural Marketing In 21st Century Studies of the Mandies, Impact and development and Branding of Agriculture Produce’.
9. A paper was presented at International Seminar organized by Motilal Nehru RegionalEngineering College, Allahabad from 5th January to 6th January 2002, Title:  “Complimentary Marketing Strategies and Services in IT Era”
10. Dr Judith Gomes, Dr Sanjay Guha and Sunil Kumar, “Behaviour Determinants of Financial decision making - A Bibliometric Review”, in International Conference,"The Role of Innovation Entrepreneurship and Management for Sustainable Development" held at O P Jindal University on 27-28 November 2021.
11. Dr Judith Gomes, Dr Sanjay Guha and Sunil Kumar, “Global Research Trends on Behavioural Finance during Pre and Post covid: A Review and Bibliometric Analysis”, in International Conference Strategic Management Forum (SMF) 23rd Annual Convention Role of Strategic Management for Building and Sustaining Businesses in a Disruptive World held at IIM, Nagpur on 27-30 December 2021
12. Judith Gomes, Dr Sanjay Guha and Anuradha Singh, “The Influence of Emotional Intelligence on Job Performance”, in National Conference ‘BITCON’ held at BIT, Durg on 1st March 2019.
13. Judith Gomes and Dr Sanjay Guha, “Consumer Buying behaviour for Food and Grocery products: Engagement of men in buying decision”, in National Conference ‘BITCON’ held at BIT, Durg on 28th February 2017.
14. Judith Gomes and Dr Sanjay Guha, Changes in Grocery and Food Products retailing from its past to present, in National Seminar(UGC Sponsored) held at Pt. Ravishankar University, Raipur, during 7 to 9 February 2015.
15. S. Kushwaha, S. Guha, “Applying Behavioral Finance Approach to Investment Decisions.”, in proceeding International Conference, 2021, KIIT School of Management, Bhubaneswar, 27th and 28th February, 2021.
16. S. Kushwaha, S. Guha, “Review on behavioural factors affecting investment decisions”, in proceeding International Conference, 2017, BITCON, February 15, 2018.
17. S. Kushwaha, S. Guha, “Behaviour Determinants of Financial Decesion Making-A Bibliometric Review”, in The Role of Innovation, Entreprenuership and Management for Sustainable Development held at OP Jindal University on 27th - 28th November 2021

Sponsored Research Projects Undertaken 

Patent /Copyright

 Books /Co- Authored / Book Chapters:

S.Kushwaha, S.Guha, “Behavioural Perspective,” BP International, India, ISBN:9789391882556, 2021.