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Publications

1. A paper was presented at National Seminar organized by UGC Regional Office Bhopal  at  Dig Vijay College, Rajnandgaon (C.G.) from Oct 3rd to 5th 2001,
2. Title: ‘AGRICULTURAL MARKETING IN 21ST CENTURY Studies of the Mandies, Impact
3. and development and Branding of Agriculture Produce’.
4. A paper was presented at International Seminar organized by Motilal Nehru Regional
5. Engineering College, Allahabad from 5th January to 6th January 2002,
6. “COMPLIMENTARY Marketing Strategies and Services in IT Era”
7. A paper titled “Brand Synthesis: The Multidimensionality of Brand Knowledge’ at All India Commerce Conference in Indore.
8. A paper titled “Globalization and Management Education In India” at ASC, RDVV, Jabalpur. 2003.
9. A paper titled “What’s with holding Managerial Creativity” in BHIMA- Magazine by L.M.A, Bhilai.
10. A paper titled “Brand Relationship Management: a new discipline of Brand       Management” published in April 2005 MANAGEMENT REVIEW from NTU Singapore.
11. A paper titled “Convergence of Consumer Behavior: A comprehensive analysis” in “International Conference on Marketing in the Age of Convergence” at I.I.M Kozhikode (Calicut) on Jan 7th’& 8th’2006.
12. A paper titled “Enhancing Competiveness thru Organization, Innovations and Creativity: some key’s” was accepted and presented on “Conference on Global Competiveness” at IIM Kozhikode (Calicut).
13. A paper titled “Developing Brand Name and its Strategies: An Empirical Study”, published in the Journal STRATEGY-The journal of Management Development (ISSN 0973-2977) Vol-.XII Dec-2008.pp-1-6.
14. Pandey, J.P., Guha, S. 2011. “Competence Development in Bhilai Steel Plant with Specific Reference to Environment Management”, Proceedings of the National Conference on Climate Change and Its Effect on Biodiversity, ISBN NO.81-202-8778-9, 978-81-8778-5, UGC Sponsored, BMM, Bhilai, India.
15. Pandey, J.P., Guha, S. 2011. “Competence Development in Bhilai Steel Plant with Specific Reference      to Environment Management”, Proceedings of the National Conference on Climate Change and Its Effect on Biodiversity, ISBN NO.81-202-8778-9, 978-81-8778-5, UGC Sponsored, BMM, Bhilai, India.
16. Pandey, J.P., Guha, S. 2013. “Role of Competence Development for Enhancement of Technical Skill with Specific Reference to Bhilai Steel Plant”, International Journal of Research in Computer Application & Management, Volume No. 3 (2013), Issue No. 10 (October), ISSN 2231-1009, Yamunanagar, Haryana, India.
17. Minal Shah Guha S 2013 “ A study of customer satisfaction towards service provided by employees of public sector bank using servqual model with reference to durg bhilai region”, International journal of management and social science research ,vol.2 no.8 august 2013, ISSN: 2319-4421.
18. Pandey, J.P., Guha, S. 2014. “Effectiveness of the Competence Development Programmes in Enhancing the Competence Level in Steel Industry”, International Proceedings of Economics Development and Research, Apr 04, V75. 30, ISSN: 2010-4626. International Association of Computer Science and Information Technology Press, Singapore.
19. Pandey, J.P., Guha, S. 2014. “Impact of Learning and Training Strategy at Bhilai Steel Plant to Create a Culture of Excellence”, International Journal for Management Science and Technology (IJMST), Vol. 2; Issue 1, January, 2014, ISSN: 2320-8848(O.)/2321-0362(P.), India.
20. Pandey, J.P., Guha, S. 2014. “Enhancement of Competence: An Effective Tool for Change Management”, International Journal of Advance Research in Computer Science and Management Studies, Volume 2, Issue 2, February 2014, ISSN: 2321-7782 (Online), India.
21. Pandey, J.P., Guha, S. 2014. “Changes in All Aspects of Competencies through Proper Channel of Communication: A case study of Bhilai Steel Plant”, An International Research Journal- Lab to Land, Vol.4, No.15, July-Sept. 2012, !SSN No. 0975-282X, Chhattisgarh Medico Informatics Society, Raipur, India.
22. Pandey, J.P., Guha, S. 2014. “Impact of HRD Interventions in Steel Industry with Specific Reference to Bhilai Steel Plant”, International Journal of Business & Management, Vol 2, Issue 8, August, 2014, ISSN 2321 – 8916, India.
23. Pandey, J.P., Guha, S. 2014. “The Role of Organizational Learning for Development of Managerial Competencies in Steel Industry”, International Journal of Research in Management, Issue 4, Vol. 5 (Aug.-Sep. 2014), ISSN 2249-5908, India.
24. Minal Shah Guha S 2014 “Cross Selling-Oppurtunities and Challenges”, International journal of Trends in Marketing Management, vol.3 no.10 Oct 2014, ISSN: 0976-9722.
25.    Dubey, P., Bajpai, N., & Guha, S. (in press) “Classifying Customer Wow, Aha, and Cool  affect through Arousal: A Study on Mobile Users”. International Journal of Electronic Marketing and Retailing (Listed in Scopus and ranked in Australian Business Dean Council ABDC).
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27. Dubey, P., Bajpai, N., & Guha, S. (2016) “Mapping Customer Delight by Using a Surprise Model”. Indian Journal of Marketing, Vol. 46 No.10, pp. 22-39. doi: 10.17010/ijom/2016/v46/i10/102852 (Listed in Scopus).
28.  Gomes, J., Chandra, A. K. & Guha, S., Consumer behavioural changes in grocery and food products retailing, South Asian Academic Research Journals, An International Multidisciplinary Research Journal, Vol. 5, Issue 2, Feb. 2015, ISSN:2249-7137
29.   Gomes, J., Guha, S. & Chandra, A. K., Alderfer ERG theory- An approach to meet retailers need to motivate consumers, at Asian Journal of multidisciplinary studies, Vol. 4, Issue 7, June. 2016, ISSN:2321-8819 (Online) & 2348-7186 (Print)